LuCAS Martinez

service/experience design and business Strategy

I push to Create Value at the Intersection of technology, design, and experience. Employing strategies that elevate interactions for clients and employees alike. By leveraging emerging technologies and systemic approaches, I create transformative solutions that align with and drive strategic business goals forward.

Strategic Innovation at vibranium Labs

Working at a fast paced startup developing innovative, value driven agentic AI solutions. Building next-gen tools to keep systems running smoothly, automate resolution, and make site-reliability effortless.

- Spearheaded UX strategy and brand development for an AI platform in Site Reliability Engineering (SRE).

- Collaborated with founders to define go-to-market messaging and technical storytelling.

Service Design at BBK Group

Worked with BBK Group, a leading service design consultancy in Santiago, Chile, on a service delivery transformation project for a global healthcare software provider.

-Led competitive benchmarking across 7+ EHR systems, developing visual frameworks (radar charts, positioning maps) to support strategic decision-making.

-Synthesized bilingual stakeholder interviews to uncover insights on implementation pain points and client satisfaction drivers.

-Applied service design and research methodologies to evaluate market opportunities, interoperability, and regional performance in LATAM.

-Leveraged AI tools to accelerate qualitative analysis and enhance storytelling across deliverables.

Gemini centralized exchange: WeBsite experience redesign

During a service design class at SCAD, I focused on the centralized cryptocurrency exchange Gemini, in an effort to elevate the user experience to subsequently increase user conversions to the platform. To achieve this, I introduced several features: a comprehensive asset allocation visualizer, tabs highlighting the users' best and worst-performing assets, and a real-time news display for each asset. My goal was to empower users to make informed decisions, their trading experience, and further enhance their understanding of their portfolio.

Aviation component solutions website concept

This project focused on designing a comprehensive website concept for Aviation Component Solutions (ACS), a leading supplier of OEM alternative parts in the aviation industry. The goal was to create a modern, user-friendly interface that embodies ACS's values of reliability, trust, and innovation. The website features seamless navigation, interactive product catalogs, and an intuitive user experience tailored to meet the needs of both B2B clients and internal stakeholders.

Google X Scadpro

Contributed to a SCADpro x Google collaboration, developing creative solutions for effective strategies using interdisciplinary ideation and data analysis.

Enhancing Security and User Privacy in Wells Fargo Mobile Applications

The concept, developed in SERV 310 under Professor Sunghan Kim, focused on enhancing Wells Fargo's mobile app security and privacy. We proposed two key features:

  1. Two-factor authentication (2FA) for P2P transactions using Zelle.

  2. Haptic touch technology within the account dashboard to show/obscure data according to the users preference.

These upgrades addressed security concerns and empower customers to manage their finances with greater confidence. The 2FA feature minimizes unauthorized transfer risks, while haptic touch technology empowers users to obscure sensitive information until needed.

To support our proposal, we:

  • Interviewed over 20 individuals

  • Created ecosystem maps and customer journey maps

  • Developed a service blueprint for implementation

I compiled our research into a comprehensive whitepaper, accessible to all stakeholders from C-suite executives to bank tellers.

By addressing security and privacy concerns head-on, our concept aimed to rebuild trust and ensure long-term customer satisfaction.

Wovensmart website

The WovenSmart website was launched as a comprehensive, user-friendly platform designed to support internal teams and clients. As a consultancy specializing in creative content and strategic planning, WovenSmart required a site that could effectively serve their needs while aligning with their brand identity.

Mosaic

In February 2024, my team and I completed MOSAIC, an innovative project addressing a critical global issue: 217 million people living with moderate to severe vision impairment. Over 10 days, we developed a discreet, AI-powered companion designed to empower individuals adapting to visual challenges, fostering independence and confidence.

MOSAIC is an evidence-based solution offering seamless, technologically advanced support. Through comprehensive research into accessibility needs, market demand, and user preferences, we developed a business model canvas that guided us toward a B2B strategy. This approach prioritizes partnerships with optometrists and leveraging insurance networks to deliver the product effectively and affordably.

Our journey began with pitching sessions to industry professionals, where MOSAIC was selected as one of the top five projects. We then showcased our work before an audience of over 250 people, gaining recognition from VCs, patent attorneys, and investors. These engagements opened the door to private discussions about the project's future, marking a pivotal step in MOSAIC's development.

Aviation Component solutions trade show booth

This project required me to conceptualize the trade show that Aviation Component Solutions (ACS) using the CAD software Rhino 8.

St. Bibiana service redesign

In my SERV 216 class, "Blueprinting Services," guided by Professor Ricardo Martins, we focused our project on St. Bibiana, an upscale Coastal Italian restaurant part of Hotel Bardo, a Left Lane hotel, in Savannah, with a deep dive into its guest experience. In this project, we engaged in comprehensive on-site research, led a workshop, identified critical pain points, developed prototypes to address these issues, and gathered our insights into a blueprint.